BE HERO RICH™

Tool 5 of 12 · Build

Ideal Customer Profile

If you try to help everyone, you will connect with no one.

What it is
A one-page description of the specific kind of person you want to help: who they are, what they struggle with, what they want and how they talk about it.
Why it matters
Clear customers make clear messages. When you know one person well, your content, offers and conversations all become easier.
The problem it solves
Vague messages like help anyone make more money, which attract nobody and sound like every other page online.

How to use it, step by step

Step 1: Start with someone real
Think of one actual person who has the problem you want to help with. It may be you a year ago.
Step 2: Describe their situation
Age range, work, daily life and what a normal week looks like. Keep it factual.
Step 3: Name their problem and desire
What keeps them up at night? What do they wish would happen?
Step 4: Capture their words
Write phrases they actually use. Real quotes from comments, messages and conversations beat clever wording.
Step 5: List what they have tried
Understanding failed attempts shows you what to do differently.
Step 6: Find where they spend time
Which platforms, communities and creators do they follow?

A practical example

An invented example for illustration. Customer: a busy owner of a small local cafe. Problem: she has no time for social media and her posts look random. Wants: steady posts that bring in neighbors. Her words: I know I should be posting but I never know what to say. Tried: posting when she remembers, asking a nephew to help. Where she is: Instagram, local business groups.

Your twenty-minute exercise

Fill in the six steps for one person. Then write one sentence: I help [this person] who struggle with [problem] so they can [desire]. If you can, ask one real person whether it sounds right.

Common mistakes

Choosing everybody
Narrow is not limiting. It is how people feel seen.
Guessing instead of listening
Talk to real people. Their words will surprise you.
Describing yourself
The profile is about your customer, not your preferences.

What to do next

BE HERO RICH™

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Be Hero Rich is educational. Results vary, and nothing here is a guarantee of income. Some links may be affiliate links; we may earn a commission at no extra cost to you. Copyright Be Hero Rich. All rights reserved.